Communication and visualization consistent at every contact with the consumer

See how we've given timeless personality and value to the Foodmakers brand.

With the Foodmakers brand, we've been around since the beginning, from 2017. Together with the customer, we have developed a basis that consumers can appreciate to this day. By creating the DNA of the foundation, we have set a mission and vision for the brand, defined its values, shaped its character and committed ourselves to responsibility for the quality
of the products.

We wanted Foodmakers to become not only a leader in the 'ready-to-eat food' in Poland, but also, and perhaps aboveall, a partner for consumers in terms of balanced and valuable food.

Challenge 1:

Full responsibility and full fit

Challenge 1:

Full responsibility and full fit

While creating Foodmakers, we assumed that at the heart of each of its activities will lie the responsibility, which, thanks to awareness and planned actions, will guarantee consumers the highest quality product and perfectly match their expectations, lifestyle, culinary habits. We wanted the brand to always be close enough to the needs of its recipients to change with them.

The biggest motivation for creating a new brand was for us to constantly develop and search for new opportunities. We focused on the fact that Foodmakers are primarily people who believe in the meaning of their work and who share a shared passion for healthy and good food.

Challenge 2:

Translating passion into the needs of the consumer

Challenge 2:

Translating passion into the needs of the consumer

By creating a product, they continue to search for new technological solutions, flavors, products from local suppliers and proven sources, so that they are able to guarantee the freshness of their meals. Their passion and commitment is represented by the slogan "Open up to freshness", behind which lies the promise of always natural, unique and high-quality offer.

In line with the values that guide of the brand actions, we have designed a graphic design for the products offered by Foodmakers. The clear and minimalist layout, with short textual references to the values mentioned above, has been combined with the latest technology used to produce eco-friendly and safe e.g. packaging, consistent at any point in contact with the recipient and building a positive experience.